About the Campaign for Community Wellness (CCW)
In 2005, Placer County's Systems of Care, with support from the Mental Health Services Act (MHSA), joined with community partners to launch the Campaign for Community Wellness (CCW). The Campaign was established on the belief that lasting improvements to behavioral health are achieved through meaningful partnerships between the County, individuals with lived experience, families, service providers, and the broader community.
Today, the CCW serves as Placer County's primary community engagement and stakeholder advisory body in support of the Behavioral Health Services Act (BHSA). The Campaign provides a forum for collaboration, public participation, and community input to help guide behavioral health planning, implementation,
evaluation, and continuous improvement in accordance with BHSA requirements.
CCW is comprised of community members, individuals with lived experience, family members, behavioral health service providers, nonprofit organizations, education and law enforcement partners, healthcare organizations, and Placer County Systems of Care staff. Together, members work to strengthen behavioral health and wellness by identifying community needs, promoting recovery and resiliency, supporting early intervention efforts, building community capacity, and fostering collaboration across systems of care.
A key purpose of the Campaign is to ensure that diverse voices help shape local behavioral health priorities and investments. CCW actively seeks participation from populations that have historically experienced barriers to accessing behavioral health services, including youth and young adults, older adults, family members, individuals with lived experience of mental health or substance use challenges, Native American communities, Latino communities, individuals experiencing homelessness, LGBTQ+ individuals, veterans, and others whose perspectives are essential to creating an equitable and responsive behavioral health system.
The Campaign convenes monthly meetings that provide opportunities for networking, information sharing, community education, and collaborative problem-solving. Feedback and recommendations developed through the Community Program Planning (CPP) process are shared with the CCW Leadership Team and Placer County Behavioral Health leadership to inform behavioral health planning, funding priorities, and program development under the BHSA.
The CCW Leadership Team consists of community representatives, individuals with lived experience, Placer County Systems of Care staff, and community facilitators who work together to support the Campaign's mission and ongoing stakeholder engagement efforts.
The Placer CCW functions as the legislatively mandated body to oversee the implementation of the Mental Health Services Act.
A key purpose of the Campaign is to ensure that diverse voices help shape local behavioral health priorities and investments. CCW actively seeks participation from populations that have historically experienced barriers to accessing behavioral health services, including youth and young adults, older adults, family members, individuals with lived experience of mental health or substance use challenges, Native American communities, Latino communities, individuals experiencing homelessness, LGBTQ+ individuals, veterans, and others whose perspectives are essential to creating an equitable and responsive behavioral health system.
The Campaign convenes monthly meetings that provide opportunities for networking, information sharing, community education, and collaborative problem-solving. Feedback and recommendations developed through the Community Program Planning (CPP) process are shared with the CCW Leadership Team and Placer County Behavioral Health leadership to inform behavioral health planning, funding priorities, and program development under the BHSA.
The CCW Leadership Team consists of community representatives, individuals with lived experience, Placer County Systems of Care staff, and community facilitators who work together to support the Campaign's mission and ongoing stakeholder engagement efforts.
The Campaign for Community Wellness supports efforts that:
- Promote equitable access to behavioral health services.
- Foster culturally responsive and inclusive practices.
- Reach underserved and historically underserved populations.
- Demonstrate a commitment to resiliency and recovery
- Define and assess progress toward outcomes
- Improve the efficiency of service delivery
- Increase program sustainability
- Integrate community capacity-building as appropriate
What We Do
The CCW has volunteer committees to carry out primary objectives.
Campaign Development and Community Outreach Subcommittee
CCW supports efforts that promote Mental Wellness in accordance with MHSA principles. Campaign Development and Program Review offers opportunities for community members, service agencies, and spiritual communities to learn more about the needs of individuals with mental health challenges and best practices for responding in an effective manner. Additionally, the committee tracks and makes recommendations about program implementation and program changes, looking at results of evaluation and program outcomes annually, to insure transparency and quality improvements. A member of this subcommittee, who is not funded through MHSA, sits on the County’s evaluation team.
We seek out new partners and collaborators in order to network, share, and develop resources among participants, to improve mental health services and promote community capacity-building. We invite community members to collaborate and develop resources to improve mental health services, promote the ability of the community to treat the mentally ill with compassion and respect, and reintegrate those who suffer mental illness back into the community as productive members.
We Seek to to develop and support a diverse workforce capable of providing client and family driven, culturally and co-occurring competent services, which promote BHSA core values utilizing evidenced-based practices. The WET Advisory Committee members work together to ensure this mission is realized.
How To Get Involved
The CCW meets monthly, alternating between the 4th Friday of the month, from 10:00am to 11:30am and the 3rd Thursday 4:00pm to 5:30pm. All meetings are open to the public. The meeting calendar is subject to change. To be added to the calendar invites, please email info@placerccw.org.
The CCW sends regular notifications to over 1000 mental health stakeholders that includes resources and information relevant to mental wellness and events in Placer. To be added to the CCW distribution list, please email info@placerccw.org.
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